My second biggest project over here at Scholz & Friends Berlin yet. The Humboldt Forum opens in phases beginning in December of 2020 as a unique place of experience, learning and encounter in the heart of Berlin.

As this institution consists of four equal parts the problem was to find a way to feature all of them in the same way. As the location, a refurbished baroque castle in the center of berlin is still a highlight itself we took the Logo of the castle as main key visual to embrace the four parts.

This museum is an interface between past, present and future, which is even represented in its architecture. We transfered this concept into our visual showing old and new using the logo with the biggest branding possibile mirroring past and present.

Furthermore there are strong possibilities by using the Key Visual in a simplistic way. 


The key graphic assets are two rectangles derived from the logo. Easily to apply they can be placed wherever inside of the griddy templates. This helps highlighting headlines, quotes and images as well as organizing the assets to maintain a good amount of white space in both print and web.